Tech Sector
Cold Outreach
Our highest-performing campaign to date, a large-scale B2B cold outreach effort targeting tech companies and SaaS decision-makers. Run over a full month using Instantly.ai, this campaign demonstrated excellent deliverability and list quality at scale, achieving exceptional open and click rates.
Target Industry
Tech & SaaS
Platform Used
Instantly.ai
Timeline
30-Day Campaign
STRATEGY & EXECUTION
/ The Campaign Sprint
Launched on January 18, the campaign scaled rapidly across four distinct sending waves throughout January and February. Volume surged past 5,000+ emails per day by early February, with peak engagement occurring Feb 9–13..
/ The Challenges
Scaling cold outreach to massive volume usually risks domain burn-out. The primary challenge was sustaining high deliverability and strong inbox placement across four consecutive sending waves at a massive 71K+ volume.s.
/ Core Objectives
• Shatter the industry standard by maintaining nearly 3x the benchmark open rate at massive scale.
• Demonstrate strong copy and CTA performance through consistent click activity.
• Generate qualified sales opportunities and substantial pipeline value within a 30-day window.
The Final Results
The campaign maintained consistently strong open rates throughout the entire month. Out of 71.1K emails sent, we achieved a staggering 69.5% open rate and a 0.9% click rate. This data-driven sequencing successfully generated 8 qualified opportunities, resulting in $6,720 in pipeline value in just 30 days.
